Article Launched: 03/16/2008 01:43:09 AM PDT
The start-up was Google, and Yahoo’s generosity helped launch the most formidable competitor it had ever encountered. Now facing a takeover attempt by Microsoft, Yahoo is coming to terms with the punishing consequences of its complex relationship with Google, including a futile attempt to copy Google’s extraordinarily profitable advertising model at significant cost to Yahoo’s own business.
Long before the world learned that Google had turned the Internet into an amazing money-minting machine, Yahoo knew.
When Google was still a private company, it sent its financial statements to Yahoo’s headquarters in Sunnyvale like clockwork. Google had to because Yahoo was one of its earliest investors. …. [ continua ]
